rules

There is one ladder for all of Bengaluru, sorted by money: total descending, earliest bid first on a tie.

A listing's rank is its global rank. Filtering to a category never renumbers it — a listing that's #7 overall still shows 7 inside a category view.

Categories are a filter, not separate boards. Every listing carries exactly one category, chosen by the bidder when they bid. Category is a social convention, not a validated claim — mislisting is fixed by moving the listing, never by refusing the money.

All Time ranks by a listing's lifetime total. The permanent record.

Today ranks by money bid since midnight IST (Asia/Kolkata, UTC+5:30, no DST). It resets daily, so anyone can top something for ₹100 on a given day, no matter how high the All Time leader has climbed.

A listing absent from Today simply hasn't bid today.

₹100 minimum, ₹9,99,999 maximum.

Every bid is a whole multiple of ₹100. ₹1,100 and ₹4,200 are valid; ₹1,150 is not.

Passing anyone costs ₹100 more than their standing total.

Taking #1 costs ₹500 more than the current leader's total. This premium applies only to the top of the whole ladder — the top of a filtered category carries no premium, and costs the ordinary ₹100 over whoever is there.

There is no cap on a single bid.

Ties go to the earlier bid. You cannot tie your way past anyone.

Paying less than the #1 price still places you at whatever rank your amount earns.

Because every bid is a multiple of ₹100, beating someone at all necessarily beats them by ₹100 or more, so passing them is never rejected for falling short. The one figure that can still fall short is the ₹500 premium at the very top: an amount that beats the leader's total without clearing it is rejected with the exact figure needed. If @rohit45 is #1 with ₹5,000:

₹5,200 isn't enough to outbid @rohit45. You need ₹5,500.

Enter the same handle or URL again to raise it.

The new total must be at least ₹100 above your current total, and you only pay the difference — your accumulated total is a permanent credit.

A newcomer reaching the same total pays all of it.

An identity — one handle, one URL — appears once, ever, enforced by a global unique constraint on the identity key.

Try to list a second time and you'll be told exactly where you already stand, not shown a generic error.

This is a norm, not a security boundary. Someone determined enough can use a different handle. That is allowed.

All payments are final and not refundable. Being outbid later, fewer clicks than hoped, downtime, or removal for breach — none of it creates a refund.

A completed payment is what claims a rank. Failed and unverified payments never move the ladder.

Chargebacks without a legally required basis are a breach of these terms; the listing may be removed and future use refused.

An X handle, an Instagram profile, a LinkedIn profile, or a product URL.

Not allowed: chat and invite links (Telegram, WhatsApp, Discord, Signal, Messenger); anything NSFW; link shorteners — we resolve them to their destination before listing, and list the destination, not the shortener.

Query strings are stripped. Affiliate, referral, and tracking parameters do not survive.

Outbound links carry rel="sponsored noopener noreferrer". No SEO value passes through — nobody should buy expecting a search ranking.

We do not verify that you control the handle or URL you submit. The backstop is removal on complaint.